The Michigan Film & Digital Media Office
(formerly known as the Michigan Film Office).
The name change is part of a recent rebranding of the organization that includes a new approach to promoting film and digital media production throughout the state. According to Jenell Leonard, Commissioner of the Michigan Film & Digital Media Office, “The new name reflects substantive changes to our vision, and is one of many steps in branding Michigan as a preeminent place for filmmakers, digital media artists and producers along with building a home for the range of talent in the state’s creative industries.”
Sponsorship of YPSI 24 is a part of the broader mission of the MFDMO that includes opportunities to promote filmmakers and digital media artists throughout Michigan. Since the primary purpose of YPSI 24 is to support independent filmmakers in Michigan through the YPSI 24-Hour Film Shootout, our event fits into the new strategic plan of the Michigan Film & Digital Media Office. YPSI 24 is honored to be selected for this sponsorship and is pleased that the State of Michigan department charged with promoting the film industry in our state recognizes our event based in Ypsilanti.
Ms. Leonard of the MFDMO states: "Creativity is central to Michigan's cultural heritage and key to our economic future. Clearly, innovation is a driving force in our state's emergence in the digital media and high-tech industries. In the spirit of collaboration, we are proud to support YPSI 24-Hour Film Shootout, a competition that celebrates creativity and the power of possibilities."